About Checkout Margin
We help Shopify brands turn more visitors into customers.
Checkout Margin is a Shopify CRO business focused on skincare and beauty brands.
We help brands understand where shoppers hesitate, find opportunities to improve their store, and turn more of their existing traffic into customers.
Prince - The founder of Checkout Margin
Why I Started Checkout Margin?
I’m Prince, based in Rome. I work on Shopify stores full-time — building them, optimising them, and figuring out exactly why visitors leave without buying.
I started Checkout Margin after noticing the same pattern across store after store: solid products, real traffic, real ad spend — and a conversion rate that never matched the effort going into it.
Most of the advice available online is generic. It treats every Shopify store the same, when the real fixes almost always come down to the specifics of that one store’s traffic, product, and customer.
So I built Checkout Margin around a different approach: go deep on one store at a time, find what’s actually causing the drop-off, and implement the fix myself — not hand over a report and disappear.
Hands-On, From Audit to Implementation
How We Work?
1. Audit
A complete review of your homepage, collections, product pages, cart, and checkout, supported by your analytics data where available.
2. Prioritise
A ranked list of recommendations by projected impact — specific to your store, not generic best practices.
3. Implement
Agreed changes are built directly into your store by us. No developer handoff, no delays.
4. Review
A before/after report detailing what changed and the resulting impact on your metrics.
What You Can Expect
No hype. Just better decisions.
We’re not going to promise you a guaranteed 200% conversion increase.
We’re going to tell you:
- What we found.
- Why it matters.
- What we're changing.
- What happened afterwards.
That’s how we want to build Checkout Margin:
through honest work, measurable improvements and long-term relationships with brands we genuinely believe we can help.
What We Believe
How We Approach Every Store
Specificity over templates.
Generic CRO checklists miss what's actually happening on your store. Every audit starts from your real data.
Implementation over advice
A recommendation that never gets built is worth nothing. We build the fix, not just the report.
Transparency over polish
We'd rather show real, in-progress work than an inflated agency image.
Want to Work Together?
Book a free strategy call — I’ll walk through your store with you and tell you honestly what I’d fix first.